La Prairie’s newest elixir, with platinum

La Prairie has long distinguished itself as one of the highest quality skincare brands, and its ultra-premium Platinum Rare collection has become the gold standard. Joining that line is the company’s newest rejuvenating unguent, the Platinum Rare Cellular Night Elixir.

Platinum in La Prairie

There’s a complex science behind this new elixir that contains the most precious mineral on earth, but the brand promise is quite simple: one drop at night and your skin’s texture and firmness will be improved noticeably and the appearance of lines and wrinkles will be reduced visibly by morning.

Beauty sleep

‘The serum was designed for evening use because skin is in survival mode all day,’ says Dr Daniel Stangl, Director of Innovation at La Prairie. ‘At night, molecules of elastin are rebuilding and stem cells also build new cells. Sleep is the best time for repairing skin health.’ As one would expect of a product containing platinum, it’s pricey. The 20ml vessel costs R18 900, which works out to R945 per millilitre.

The bottle containing the elixir is as beautiful as the precious liquid within. Even the top of the dropper is shaped like a gem. But it’s what’s on the inside that counts, and this inside is full of well-researched substance that provides results fast.

Find out more on La Prairie’s website.  Read more fragrance news in the Fashion & Beauty section.


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