A new Dawn: Rolls-Royce set for international launch

Rolls-Royce is gearing up to release its newest offering – the Dawn – in the spectacular setting at Delaire Graff Estate in Stellenbosch.

It’s an inspired choice of venue for the global media launch of the Dawn, but coming from the British marque synonymous with the ultimate in luxury and style that should come as no surprise. ‘It is an honour to have the most prestigious car brand in the world present its international launch in South Africa at our Estate. This is an opportunity to showcase the best of our country on a global stage and we eagerly look forward to hosting them,’ says Johann Laubser, Estate general manager.

And with its dramatic mountain views, sculpted gardens, an elaborate contemporary art collection and architectural finesse, Delaire Graff Estate is the perfect setting to reflect the intricate luxury and the attention to detail synonymous with Rolls-Royce.

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What we’ve heard about the Dawn so far suggests that it’s guaranteed to live up to that Rolls-Royce legend. ‘Our design vision was to bring an elegance of silhouette to the soft-top, and natural purity of line to the body that would be both sexy and captivating,’ said Giles Taylor, design director for Rolls-Royce. ‘Key to this vision, and true to all Rolls Royce design studies, is a sense of three-dimensional harmony where no element, whether formal or graphic, should feel out of place or unnecessarily forced.’

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As prominent media and journalists from around the globe gather at the Delaire Graff Lodges & Spa, it’s uncertain whether this is a case of “Come for the car, stay for the scenery”, or vice-versa. Either way, what we know for sure is that with the perfect blend of sophistication and comfort, an icon is dawning at Delaire Graff Estate in the Western Cape.


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