Hublot’s CEO Ricardo Guadalupe talks about Hublot’s approach to watchmaking and marketing and about Baselworld’s role.
Ricardo Guadalupe’s passion for watchmaking began while he was growing up in Neuchatel, Switzerland. After having worked for many legendary Swiss brands, he was appointed CEO of Hublot in 2012.
At Baselworld 2018 Hublot debuted the first red ceramic-cased watch in the reference 411.CF.8513.RX Hublot Big Bang UNICO Red Magic as a limited edition of 500 pieces. In all black and red, the Big Bang UNICO Red Magic features a red ceramic bezel and case.
“We continue celebrating ‘The Art of Fusion’ this year by presenting the Big Bang Red Magic. It’s the world’s first watch made of brightly coloured ceramic,” says Guadalupe. “Our in-house R&D worked for four years to achieve this feat. Furthermore, we are continuing to create and develop new models based on sapphire: we are one of the only brands that have been able to industrialise this material in such large quantities.”
Not just concerned about firsts, Guadalupe knows the quality of the product is key. He says while it’s great to present a stunning timepiece, it must be able to resist ageing and wear on its owner’s wrist.
The brand also believes in smart celebrity partnerships. “At Hublot, we go where our clients are. We cultivate our partnerships in accordance with our clients’ interests to better cater to their needs and their expectations. Football, cars, art, and music are examples of areas where our customers are. For instance, we partner with the FIFA and the UEFA. We also partner with Ferrari, which is surely the world’s most famous car brand. We do things differently than other traditional watchmakers, in accord with our motto “First, Unique, Different”. Before we start a new partnership, we conduct thorough research to fuse our world with the ambassador’s world. That’s “The Art of Fusion”.
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