Shemer Jewellers, one of South Africa’s most respected names in luxury watches and fine jewellery, is preparing to open the doors to its all-new flagship boutique at Nelson Mandela Square – and it promises to be a destination unlike any other.
Crafted with elegance and experience in mind, the upcoming space is more than just a store; it’s an invitation to pause, explore, and be captivated by some of the world’s most prestigious watch and jewellery brands. Designed to reflect Shemer’s commitment to refined service, authenticity, and detail, the new boutique will offer a curated escape for watch connoisseurs, collectors, and those simply drawn to exceptional beauty.
When the boutique opens later this month, guests can look forward to an outstanding brand offering. From the bold, innovative spirit of Hublot, to the mechanical mastery of Zenith, the boutique will showcase an impressive range of horological excellence. Timepiece aficionados will be able to explore the meticulous craftsmanship of Grand Seiko, the enduring strength of Tudor, and the timeless sophistication of Longines, Rado, and Frederique Constant.
Complementing the watch collections is a dazzling selection of fine jewellery – with a special spotlight on Moraglione, the renowned Italian maison celebrated for its vibrant gemstones, feminine elegance, and modern Italian artistry. Whether you’re in search of something extraordinary to mark a personal milestone or simply wish to indulge, Moraglione’s pieces promise a rare fusion of design and emotion.
But more than the brands themselves, it’s the experience that sets Shemer Jewellers apart. The new boutique has been thoughtfully envisioned to offer guests an elevated yet welcoming environment where time slows down, details matter, and every visit feels personal. From bespoke guidance to private viewings, every interaction reflects Shemer’s enduring ethos: that luxury is not just what you buy, but how you feel when you buy it.
As the final touches are put in place and anticipation builds, Shemer Jewellers invites you to keep an eye out for the official opening announcement. The team looks forward to welcoming you into their new home – a sanctuary of style, craftsmanship, and warm hospitality in the heart of Sandton’s most iconic square.
So whether you’re an avid collector, exploring your first fine watch, or simply seeking a moment of inspiration, the new Shemer Jewellers boutique at Nelson Mandela Square is poised to become your destination of choice.
