When advanced technology meets elegant design

Audi has a completely new slant on the concept of the five-door coupé for the executive class - the first A7 Sportback.

This car combines the svelte lines of a classic grand tourer with the reality-ready attributes of Saloon and Avant models. Fluent in the new Audi design language, alligned with the brand’s latest technological advances and continuing the most recent drivetrain developments, the 2018 A7 evolves and finesses every facet of the Sportback theme without losing sight of the hallmarks behind its original appeal.

Dynamics at their most beautiful

The exterior design of the A7 Sportback features large surfaces, sharp edges and taut, athletic lines, the A7 conveys dynamism and progressiveness from every perspective.

Up front, the Singleframe grille – wider and lower than that of the Audi A8 – the narrow headlights, the boldly contoured air inlets and the flat front end signal intent. With its long bonnet, long wheelbase and short overhangs the A7 Sportback looks lean and muscular yet also innately elegant. Pronounced contours emphasise the wheels, which measure up to 21 inches in diameter, and reference Audi’s quattro character. The silhouette is defined by the dynamic roofline, which drops sharply towards the rear.

Show car design comes to production

The cabin fuses design and technology in a unique way. The interior of the new Audi A7 Sportback has been conceived according to a reduced, clean design language, with an emphasis on horizontal lines and a sleek instrument panel creating a feeling of airy spaciousness. The centre console is oriented toward the driver, underscoring the Grand Tourer’s stated aim of combining progressive design, intuitive functionality and sophistication with inherent driver appeal.

At your fingertips: MMI touch response control system and online voice control

The new Audi A7 systematically continues the digitalisation strategy of the A8. The interior architecture melds seamlessly with Audi’s new MMI touch response operating concept. It replaces the rotary pushbutton and the conventional buttons and controls of the previous model with two large, high-resolution touch displays.

Fully connected for more convenience and safety

With its comprehensive connectivity, the Audi A7 is perfectly equipped for long-distance touring. It offers customers the same broad range of convenience, safety and customisation technologies as the new Audi A8. Up to seven drivers can store their preferred settings in individual user profiles, and as many as 400 parameters can be personalised. The online services from Audi connect have been expanded to include features such as the traffic sign and hazard information Car-to-X services, which utilise the swarm intelligence of the Audi fleet.

The top MMI navigation plus package will be available with a choice of two sound system upgrades, the most sophisticated being Bang & Olufsen Advanced Sound System capable of delivering advanced 3D sound.

Intelligent and convenient: the Audi AI systems

With the tough of a button, the driver will be able to activate the Audi AI remote parking pilot and the Audi AI remote garage pilot, which will be made available during 2018. They autonomously manoeuvre the A7 Sportback into and out of a parking space or garage. The driver can get out of the car before launching the function via the myAudi app on their smartphone.

In addition to the Audi AI systems, the new A7 Sportback features a total of 39 driver assistance systems to make daily use easier for the driver.

The body concept: Coupé, Saloon and Avant in one

The A7 Sportback combines the best of all worlds for business and recreational use. It offers the design of a Coupé, the space of a Saloon and the versatility of an Avant. The interior concept of the A7 Sportback impresses with more space and more comfortable seating – and that despite having a dynamic roofline.

When advanced technology meets elegant design 1

Topping the range of all-new seats are the multi-adjustable, customised contour front seats with ventilation and massage. The three-seat rear bench (standard in the UK) offers plenty of space and comfort. New high-tech options make life with the Audi A7 Sportback even more comfortable and convenient. The air quality package improves interior air quality by means of fragrancing with subtle scents, an ioniser and an effective combination filter.

The body, which features steel and aluminium composite construction with large components such as add-on parts made of aluminium, is a key factor in the improved handling and greater comfort. The four-door coupe scores top marks with respect to body stiffness, aeroacoustics and aerodynamics. Passengers benefit from improved acoustic comfort and – thanks to sophisticated aerodynamics – minimal wind noise.

The improved panoramic glass sunroof with particularly large glass elements lets more light into the cabin. The heated windscreen and wipers with integrated nozzles are additional options for more convenience.

RELATED ARTICLES