Audi has enjoyed an enviable track record in the world of motorsport for decades but the Audi Sport offering is about more than just winning races. Driven by hunger for innovation and an unstoppable passion, Audi Sport translates motorsport technology into high performance road cars.
It all started in the early 1980s with the revolutionary introduction of quattro all-wheel drive, followed by many victories that drove Audi’s four rings over numerous finishing lines in the motorsport world. Thanks to continued dedication to innovation and progression, that success has continued right through to the present day with each of Audi’s motorsport properties yielding impressive results for the brand.
In July 2016, Audi South Africa launched the Audi Sport sub-brand into the market along with the new Audi R8. Audi Sport is reserved for the range of high performance vehicles, motorsport activations as well as the dedicated retail experience within the Audi Dealer network. Characterised by a distinctive red rhombus and the RS badge, Audi Sport is the embodiment of perfectionism, performance and adrenaline-induced goosebumps. It is the symbol that represents Audi’s long history of success in motorsport innovations, fuelled by a passion to never stand still.
Since the launch of the Audi RS 2 Avant, the Audi RS badge has been exclusively reserved for models that combine supercar performance with everyday practicality – born on the track and built for the road.
Audi South Africa has recently added new models to the dynamic and exclusive Audi Sport range. This includes the new Audi RS 5 Coupé, Audi TT RS Coupé and Audi RS 3 Sportback. The Audi Sport line up now boasts nine models in total.