Ferrari pays tribute to the deep-rooted traditions of the Middle East Region with ‘Deserto Rosso’, a video showcasing the majestic beauty of the desert celebrated by the stunning design of its cars.
Captured in the deserts surrounding the Liwa Oasis, home to some of the highest sand dunes in the world, the film is set from sunrise to sunset, depicting two California T models gracefully navigating the terrain of the mystical ‘Empty Quarter’, or Rub’ al Khali as it’s known locally.
The phrase Deserto Rosso is Italian for ‘Red Desert’, describing both the crimson dunes of Arabia’s deserts and Ferrari’s signature colour.
The video powerfully underlines the natural affinity the Ferrari brand enjoys with the Middle Eastern region, with its formidable reputation and history of commercial success underpinned by a true customer understanding of Ferrari’s brand values.
