New Pagani showroom opens in South Africa

The Italian luxury manufacturer Pagani Automobili and its partner Daytona were proud to announce that a new Pagani showroom opened in Johannesburg at the end of January.
Pagani showroom in South Africa

The opening of this new brand centre is an important step in bringing the Modenese atelier experience closer to customers in the country. Located in Melrose Arch, this showroom embodies Italian style and flair, featuring the handcrafted signature Pagani furniture and details. Horacio Pagani, founder, and chief designer for Pagani Automobili SpA says, “Opening this showroom is another milestone for Pagani.

With Daytona we have found a perfect partner, that understands our philosophy and has created an amazing home for the brand in South Africa.”

With a top blend of Italian coffee, customers can configure their future Pagani vehicles. The latest state-of-the-art digital visualisation tools combined with the smell and feel of the leather samples and the richness and depth of the colour swatches will provide for an unforgettable configuration experience. The customer will be guided by the Pagani product experts at the dealership through the details of the Pagani products and the options available.

Once the skilled artisans in San Cesario complete the construction of the Pagani vehicles, delivery ceremonies are held in this inspiring environment, as privileged owners receive their bespoke Pagani creatures – often years after placing their order.

In the brand new service centre, equipped with the latest diagnostic and maintenance tools, the factory trained expert mechanics will make sure the Pagani vehicles in the region are kept up to date and in pristine condition, ensuring owners enjoy the best service as they continue to enjoy the Pagani cars on the mesmerising roads in South Africa. Justin Divaris, Daytona CEO says “Adding a brand like Pagani to our already impressive Daytona stable is a huge feather in our cap. It re-affirms our position as the ultimate luxury supercar dealer in the country. To be awarded sole dealership of Pagani is an honour and we are 100% percent committed to living the brand philosophy.”

South Africa will receive its first Pagani Huayra Roadster this year and hand it over to the fortunate owner. All allocations are sold out for the next two years.

Find out more on Daytona’s website.

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