BVLGARI SERPENTI
A PERPETUAL EVOLUTION THROUGH CRAFTSMANSHIP
Three new jewelry creations and a special edition necklace celebrate the eternal allure of Bvlgari’s iconic symbol of transformation.
Bvlgari keeps celebrating the Year of the Snake -whose journey began in January with the Serpenti Infinito exhibition in Shanghai, where contemporary artworks by international and Chinese artists paid tribute to the iconic emblem-, by unveiling three new jewelry creations that revive the storied “pallini” technique. A necklace, a single-coil bracelet and a brooch in rose gold and diamonds debut this September, joined by a special edition necklace adorned with an entrancing interplay of rubies and diamonds. Evoking the serpent’s infinite power to evolve, these figurative designs celebrate Serpenti’s enduring legacy through the art of craftsmanship reborn.
At the heart of the new designs lies the historic pallini technique – an intricate process in which tiny gold spheres are meticulously hand-soldered onto the flexible core of each jewel. First introduced in the mid-1950s during Bvlgari’s shift from stylized to more realistic, figurative interpretations of Serpenti, this artisanal method now makes a bold return, sculpting the dynamic curves and tactile volumes of the 2025 creations. Born magnetic and eternally reborn through time, Serpenti entwines the traditional craftsmanship embedded in its identity with an ever-evolving design language, resulting in creations rooted in the legacy of High Jewelry yet meant to be worn with ease and confidence.
Shaped in rose gold, the new set showcases the signature flexible beads at its core, enhancing fluidity and tactile appeal of each single design. The necklace wraps sinuously around the neck, with head and tail meeting gracefully at the front, while the single-coil bracelet powerfully frames the wrist. Pavé-set diamonds illuminate the serpent’s head and tail, while onyx eyes capture the animal’s innate magnetism. The brooch’s distinctive silhouette and genderless elegance embraces contemporary styling and speaks to the spirit of transformation – offering potentially infinite ways to wear and reinterpret the iconic symbol.
Completing the release is the special edition necklace: a hypnotic interpretation in rose gold where rubies and diamonds alternate across the serpent’s head and tail, creating a magnetic, ultra-precious effect. Piercing ruby eyes intensify the mesmerizing allure of the mythical creature, radiating a vivid expression of its transformative power.
The new Serpenti creations and the special edition necklace will be released starting September 2025 at Bulgari.com and in Bvlgari boutiques worldwide.
BVLGARI TUBOGAS
One year later Bvlgari Tubogas comes back with striking new references
Nine striking novelties join the iconic Bvlgari Tubogas collection, launching September 2025. Bold designs, unparalleled craftsmanship and vibrant colors breathe new life into a timeless symbol of Italian artistry.
One year after the launch of the Bvlgari Tubogas collection, the evolution continues. This September, nine new creations inject fresh energy into the iconic line, offering endless ways to layer, combine, and express individuality through Bvlgari’s unmistakable design language. Radiant hues and daring accents define the striking novelties, a tribute to Bvlgari’s unmatched Italian artistry. From timeless yellow gold to vivid bursts of color, each piece reveals luminous details crafted to enhance any style — whether for everyday statements or standout occasions.
Born in the late 1940s, Tubogas has become a defining signature of Bvlgari’s DNA. It emerged from a visionary ambition: to transcend the limits of craftsmanship and give shape to a revolutionary aesthetic. This extraordinary technique, now immortalized in its eponymous collection, has carved a unique path in the Maison’s history. It stands as a beacon for artisans, a symbol of aspiration, and an enduring embodiment of visionary mindset.
In a bold and disruptive act of creativity, Bvlgari drew inspiration from the industrial pipe that ushered in the age of pressurized gas. This emblem of progress became the unlikely muse for a groundbreaking jewelry technique, in which two strips of gold are coiled into fluid ribbons without soldering; a feat of both ingenuity and grace.
Since its inception, Tubogas has continuously infused Bvlgari collections with a spirit of renewal, adapting across decades while affirming that avantgarde vision and design are the essence of enduring icons.
The new additions to the Bvlgari Tubogas collection encapsulate the elegance of the early designs while enriching the parure with modern flair. Among the novelties: a pair of mini hoop earrings in yellow gold, alongside a sparkling and bolder variation featuring pavé diamonds in yellow gold. A third version — in pavé and rose gold — will be available exclusively in Greater China. Channeling the bold luminosity of the 1980s, these pieces reimagine classic forms, offering the perfect daily luxury, a graceful gift or a radiant personal statement.
Equally captivating are two new rings, available either in sleek yellow gold or adorned with pavé diamonds that effortlessly flow along the Tubogas spirals. Their seamless curves evoke timeless sophistication and quiet confidence, while the brilliance of the diamonds radiates pure light.
Reviving the energetic spirit of the 1920s’ fascination with hard stones, a striking earring and necklace set pairs sleek onyx with pavé-set diamonds, where the bold contrast between deep black onyx and luminous yellow gold highlights the collection’s unique aesthetic.
October 2025 will mark the debut of two exceptional Alta Gamma pieces: a pink gold bracelet and a necklace adorned with rich pink rubellite and vivid green malachite inserts, both crowned with pavé-set diamonds. These brilliant color combinations reveal Bvlgari’s unparalleled mastery in harmoniously pairing gemstones, hardstones and vibrant hues with the Tubogas technique, a unique expression of the Maison’s exceptional craftsmanship and creative vision.
The new Bvlgari Tubogas creations will be available in select Bvlgari boutiques and on bulgari.com beginning September 2025.
