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A hard act to follow

A blend of flawless, uncomplicated functionality with a spirit of ingenuity – that’s what we want in a luggage collection.

Planning a round trip – world or otherwise? The Latitude carry-on, Tumi’s most lightweight and durable hardside case yet, will be your classiest accompaniment. Crafted with layers of specially woven self-reinforced poly-propylene, the outer shell can bend and flex in response to its surroundings, and a streamlined, modern design including a nifty, new wheel system means smoother and quieter maneuvering no matter the landscape.

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To prove their design innovation, the brand went on an epic journey around the world on a single degree of latitude with Emmy-winning actor, Alexander Skarsgård. The campaign, directed by Augustus Punch, tested Latitude’s superior design, quality, durability and functionality, stopping in Tolna/Szekeszard, Hungary, Lake Como, Italy, Cougar Mountain, Washington, and finally Mongolia.

The journey was not only about form and function, but also about perfecting the journey, getting from place to place in unexpected ways, and, of course, meeting interesting people along the way.

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“With each new collection, Tumi strives to provide our customers with top-of-the-line performance, design and style.” says Victor Sanz, Tumi’s creative director. “With Latitude, we wanted to create a collection that offers the best of the best in terms of innovation and aesthetic, which pushed us to improve weight, function, durability, organisation and more. We are consistently inspired by global citizens on unique journeys.”

Building on a solid foundation of innovation, functionality and engineering standards, Latitude is designed to handle any journey with the utmost style, much like you do.

Tumi is available in South Africa at Sandton City and Canal Walk. Find out more at


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