Filmed between Paris, Los Angeles and Shanghai, LOVE IS ALL brings together a number of ambassadors of the brand for the first time. The extraordinary cast includes Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang and Maisie Williams.
These 12 singular personalities build on each other’s creativity and energy, showing how important cultural and artistic diversity is to the vitality of a Maison such as Cartier.
“It’s a part of the Cartier philosophy to believe that we are stronger and more authentic together, and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration,” says Arnaud Carrez, Cartier’s Senior Vice President and Chief Marketing Officer. “Together, they seem to defy gravity through Cartier’s red box, which they have filled with a sense of joy.”
Directed by young British director and fashion photographer Charlotte Wales, known for her fresh, considered and light-hearted approach, this film reflects what is important to Cartier: the belief that each person’s singularity is enriched by others, and that these connections reinforce our talents.
It is an unreserved statement of appreciation for the arts and for culture from a Maison that knows we must think outside the box, push boundaries and overcome barriers, and anything else that holds back our lives or our desire to free our hearts.
LOVE IS ALL is also a significant song choice, a pop melody composed in the 70s by Roger Glover and Ronnie James Dio. Cartier’s film shares the universal message behind the song’s warm and joyful lyrics as we celebrate the festive season, a time for coming together and celebrating family.