Close this search box.

House of Dior’s logic of excellence

Dior brings its precious timepieces to life by combining creativity, colour and craftsmanship with magnificent materials.

Designed in the studios at 30 Avenue Montaigne, and developed by a team of horological experts in the cradle of the worldwide Swiss watch-making industry at La Chaux-de-Fonds, Dior timepieces are fully in keeping with the House of Dior’s promise.

House of Dior’s logic of excellence 1

Traditionally surrounded by the finest artisan embroiderers or feather dressers for its haute couture creations, Dior turned to their best partners for its watch-making: manufacture Zenith for the development of its Irreducible movement, so characteristic of the Chiffre Rouge limited editions, and for its ultra flat Elite movement for the exclusive La D de Dior and Dior Christal timepieces; the Maison Quinting for its very first mysterious movement, Concepto, a conceiver movements, for the development of its first “Tourbillon” calibre and the Maison Bunter for the precious stone settings on its watches.

House of Dior’s logic of excellence 2

Dior watch-making also draws its inspiration from the concept of refined and elegant couture clothes being as beautiful on the inside as on the outside: for example, the faces of the dials on the cases with their intricate graphic work and tinted sapphire glass that reveals the hidden luxury of the Dior Christal and Chiffre Rouge automatic movements.



House of Dior’s logic of excellence 3

House of Dior’s logic of excellence 4



Visit Dior’s website for more. 


Pioneers of Time

charles greig

Charles Greig’s Autumn campaign


A round up of watches at Watches and Wonders Geneva 2024


IWC Schaffhausen: The 2024 Portugieser collection

Sign up to the Private Edition Newsletter to view our latest magazine