A new fragrance from Paul Smith

Paul Smith Essential - Tailored for every man’s fragrance wardrobe

 A Paul Smith suit has long been an essential in every style-conscious man’s wardrobe but now Britain’s foremost designer has created something for every man’s fragrance wardrobe too: Paul Smith Essential.

Taking its inspiration from the simple elegance of fine tailoring – and with an eye firmly on the details – this woody and aromatic fragrance is the very embodiment of Paul Smith style: effortless, contemporary, surprising and eminently wearable. “Essential is for the man who demands the same things from his fragrance as he does from his clothing,” says Smith. “He’s gentlemanly but contemporary at the same time. He knows who he is and is confident with his sense of style, which is classic with a hint of surprise and a sometimes sense of humour.” It’s this balance of confident and classic with a hint of surprise – the very signature of Paul Smith – that inspired Paul Smith Essential.

The fragrance

A contemporary take on a traditional woody aromatic fragrance Paul Smith Essential opens with a crisp, clean ozonic accord and an invigorating burst of yuzu fruit before a trio of intensely aromatic notes (rosemary, clary sage and lavender) emerge to give Essential its distinct and deliciously herbal character. These, in turn, give way to a warm, masculine and woody base while musk gives Essential an irresistible, sensual edge.

The notes

Top:  Ozonic Accord, Yuzu, Rosemary
Heart: Clary Sage, Orange Flower, Lavender
Base: Cedarwood, Patchouli, Musks


The bottle & packaging

The starting point for the Essential bottle was to create something elegant, simple and timeless that echoes the tailoring for which Paul Smith is famous. Hence its design emulates the lines of a man’s jacket with a sturdy, clean construction, soft and gently sloping ‘shoulders’ and tapered lines to create a fitted, tailored feel.

The side of the bottle is embossed with the instantly recognisable Paul Smith signature (cleverly used here to add grip to the bottle when held in the hand) and the fragrance name is underlined with the iconic stripe for which Smith is famous. The box, meanwhile, takes its cues from the understated simplicity of a classic grey Paul Smith suit. It’s all about impeccable taste – with a hint of surprise.

A new fragrance from Paul Smith 1The campaign
The face of Paul Smith Essential is British model/actor/musician James Rousseau. A true renaissance man, Kent-born Rousseau is equally at home on the catwalk, creating music or staring opposite Hollywood starlets. Shot in black and white to reflect the timeless elegance of the modern British gent, he encapsulates all that the Essential man is: confident, smart, elegant and irresistible.


Paul Smith Essential is available for purchase at Paul Smith boutiques in South Africa. Click here for more info.