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Perpetual planet

From funding research to raising awareness of plastic pollution, leading watch manufacturers are doing their bit to help save the oceans.
Perpetual planet

Breguet has partnered with the Race for Water Foundation to support the Odyssey 2017-2021. The Race for Water Odyssey will make approximately 35 stopovers around the world to promote innovative solutions for transforming plastic waste into energy resources, as well as accelerating clean energy transition. This year, the House of Breguet dedicates a new Marine collection to modern-day women explorers. Its artisans have applied a new guilloche pattern, called marea, to the mother-of-pearl dial to capture the natural movement of the water.

Shop Breguet watches from Swatch Group.

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Omega has been exploring the sea longer than it has been rocketing into space. With the eco-documentary Planet Ocean and the Time for the Planet conservation projects, Omega and GoodPlanet Foundation continue to demonstrate how we can all help preserve the health of our planet. The brand has created several timepieces in honour of GoodPlanet, with a portion of the proceeds from sales helping to fund projects such as the preservation of the mangroves and seagrass in South East Asia.

Shop Omega watches from Swatch Group.

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Blancpain has steadily increased its investment in the exploration and preservation of the world’s oceans since 1953. The Manufacture supports major scientific expeditions, oceanographic exploration projects as well as the production of documentary publications and films, among others. It is the founding partner of the World Ocean Summit, the most influential multilateral forum for global governance of the oceans. The Fifty Fathoms timepieces unveiled this year are inspired by Blancpain’s first military and civilian diving watches.

Shop Blancpain watches in South Africa from Elegance Jewellers.

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Rolex continues to preserve founder Hans Wilsdorf’s legacy, by supporting the explorers of today with the 2019 launch of the Perpetual Planet campaign. It embraces an ongoing partner-ship with the National Geographic Society to collect climate data and Sylvia Earle’s Mission Blue initiative to protect the oceans through a network of marine-protected ‘Hope Spots’. It also encompasses the Rolex Awards for Enterprise, which recognise individuals with projects that advance knowledge and protect human wellbeing and the environment.

Shop Rolex watches in South Africa from AKJ.

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Since 2009, IWC Schaffhausen has partnered with the Charles Darwin Foundation to help preserve the fragile ecosystem of the Galapagos Islands. A portion of the sales of IWC’s Aquatimer watches goes to the foundation and research facility. The Manufacture also supports the Cousteau Society, founded by Jacques-Yves Cousteau in 1973. This environmental educational organisation is dedicated to the protection and improvement of the quality of ocean life for present and future generations.

Shop IWC watches in South Africa from Richemont.

By Debbie Hathway


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