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The house that Hugo built

The modern suit morphs from a uniform to separates paired with classic pieces. It works.

Hugo Boss’s suits as worn by high-profile male celebrities like Eddie Redmayne, Hugh Jackman and Jay-Z (American rapper Shawn Carter, not president Jacob Zuma – although we are sure he wishes) exude elegant tailoring, clean lines and the perfect fit. Perhaps it’s the manner in which Boss’s garments handsomely hug the male form (slim tailoring is, after all, the look of the moment), but the house has got things just right. It’s a craft, and it’s taken them years to perfect.

Hugo Boss was founded in the mid-1920s. Now it’s certainly all about the fashion: simple, crisp cuts with lots of colour-on-colour dressing. And that fashion state of mind is the perfect hybrid of the house’s bespoke suits (for men and women) and ready-to-wear pieces, the latter capturing the more playful side of the brand. The German national football team is currently suited by Boss, and the look is tantamount to the best in men’s luxury, but done in a thoroughly modern way. After all, we are dressing far more casually these days. Does anyone actually dress up when dining at London’s The Ivy restaurant anymore? Or like every celeb who whizzes through its hallowed doors, do the majority of its patrons don sneakers with their Birkins and aviators? Boss has captured this more laid-back style by creating garments with a relaxed fit, using comfort fibres like merino wool, and incorporating the quintessential denim shirt. All of which are available in the range created for the German football team, but don’t worry, there are still those traditional suave Boss suits that you can add to your collection. And you’ll get your money’s worth.

‘The beauty of these suits is the mastering of the fabric selection, meaning only quality fabrics are used,’ says Azeez Jacobs, fashion and grooming editor for Men’s Health magazine. ‘If you invest in a standard cut (something classic) in a neutral colour like navy or grey, you can wear it well for a good five years.’ Store it carefully when you’re ready for a change, and bring it out again in a couple of years, and you should be good to go. ‘Remember, suits such as these don’t have to be worn as one look,’ he adds. ‘Wear pieces separately, broken up with a leather jacket or crewneck sweater to extend your style.’ Perhaps that’s the beauty of a uniform: pieces made to be worn together but when separated and pared with other classic items (like a crisp white shirt or perfectly cut slim black tie) create zero alarming clash. If that’s your brief (and certainly in corporate it should be), Hugo Boss is your spot-on style master.


Original article by Helen Clemson for Private Edition Magazine.


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