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Forward-thinking innovation: Introducing the BMW i7 and X7

Experience that joy of seeing a better tomorrow before it's even here in the all-new BMW i7 and X7.
BMW i7 and X7

Forty-five years on from the debut of the original BMW 7 Series, the seventh-model generation takes centre stage as the most advanced and innovative vehicle in the luxury segment.

At its core, the BMW X7 is the embodiment of forwardism. Forwardism is a new way of looking at the world. It’s not about being the best in the world; it’s about doing the best for the world, so you can experience that joy of seeing a better tomorrow before it’s even here.

In the new all-electric BMW i7, you will discover a new definition of luxury, one where the focus is on the individual and their personal attitudes, needs and emotions. The focus of the i7 is fully on creating an exclusive driving experience and the ultimate feeling of onboard well-being, with an unwavering commitment to sustainability.

The BMW i7’s vertically prominent front end, with the combination of the illuminated BMW kidney grille standing dominant as its centrepiece and two-piece split headlight units, gives the new 7 Series a forceful and highly distinctive presence. Visually prominent surfaces extend from the upright front end to the eye-catching rear and accentuate the luxurious impression.

The newly designed interior includes Innovative features such as the BMW Theatre Screen, the multisensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the BMW Curved Display and the Manoeuvre Assistant for automated parking and manoeuvring, which highlight the progressive character of this luxury sedan.

In addition to the enhanced level of comfort and the unique in-car entertainment system, the Executive Lounge option for the rear with optimised reclining seat position and new BMW Individual Merino leather/cashmere wool interior trim takes a pioneering route to maximising well-being inside the car.

BMW i7 and X7

Light alloy wheels with a 23-inch diameter, available as a factory-fit option here for the first time on a BMW model, emphasise the car’s powerful stature in dramatic style, added to which, an array of high-quality details point to the exclusive status of the new X7. These include the three-dimensional rear lights, the newly designed bars in the illuminated BMW kidney grille and the eye-catching blades in the front apron with their aluminium satinated finish.

The new BMW X7 is designed and built with sustainability in mind, from the selection of materials to the production and the efficiency of the powertrain technology employed. The carbon footprint of the new BMW X7 has been reduced by the rigorously applied updates to its powertrain technology. This is a key part in our larger drive towards forwardism.

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