Known for her unique approach to filmmaking, Fatima AlBanawi has become a leading voice in Saudi cinema, consistently transforming challenges into creative triumphs. Her innovative spirit and unwavering dedication are evident in projects such as the Shahid Original AlShak, which she co-directed and co-wrote remotely during the global COVID-19 pandemic. This shared commitment to excellence and authenticity resonates with Montblanc’s values of honoring fine craftsmanship, making her a natural fit for the Maison.
“We are thrilled to welcome Fatima AlBanawi as our Regional Brand Ambassador. This partnership marks the beginning of an exciting new chapter for the Maison in the Middle East. Fatima’s inspirational journey and unique perspective will be invaluable as we continue to build meaningful connections with our customers in Saudi Arabia. Together with her, we look forward to shining an emphasis on the creative spirit within the Saudi culture” says Jade Hantouche, Montblanc Managing Director, KSA.
“As we begin this new chapter with Fatima AlBanawi, we are excited to see how her natural confidence, uniqueness and inspiring journey will encourage others to create their own narratives,” says Franck Juhel, Montblanc President Middle East, India & Africa.
Commenting on the collaboration, Fatima AlBanawi says, “I am deeply honored to join Montblanc as Regional Brand Ambassador. From the encouraging notes of my college teacher to the quiet hours spent with my mother as she patiently listened to my earliest drafts, it was obvious that writing has been my way of making sense of the world. To collaborate with a Maison that has, for over a century, celebrated the power of writing is both humbling and inspiring. With Montblanc’s timeless writing instruments, I look forward to inviting you to rediscover this art, and to continue telling stories that leave a mark —on the paper, on the heart, and on history. I’m ready to fill the pages with hope and create our first chapter together.”
As Regional Brand Ambassador Fatima AlBanawi will appear in Montblanc content alongside the Maison’s writing instruments, such as the iconic Meisterstück, as well as signature leather pieces, highlighting the power of writing while exploring the importance of the journey, both in its physical and metaphorical form.
About Fatima AlBanawi
Fatima AlBanawi is a writer, director, actress, and the founder of Alf Wad Production House. Since her breakout role in Barakah Meets Barakah (2016), AlBanawi has become a leading figure in Saudi cinema, consistently turning limitations into opportunities. This is evident in her work on the remote-produced Shahid Original AlShak, which she co-directed, co-wrote, and shot from home during the pandemic. Her acting credits include AlHamour, Fever Dream, Champions, Route 10, and Egyptian productions like Agent Zero, Paranormal, and 60 Minutes. A Harvard University graduate with extensive research on representation and identity, particularly that of Arab women and men, and a background in psychology, AlBanawi is dedicated to sharing intimate and original stories. This commitment is showcased in her character-driven short film Until We See Light, part of the Red Sea Film Festival supported anthology Becoming (2021), and her raw and personal memoir, The Other Story, which grew from collecting thousands of real-life narratives and transforming them into art, ultimately culminating in her original screenplay and highly anticipated directorial debut for Netflix, Basma (2024).
About Montblanc
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. To spread the message of Inspire Writing, MONTBLANC HAUS opened its doors in 2022 in Hamburg, welcoming visitors from all over the world to discover and rediscover the power of putting pen to paper. As part of its on-going commitment to elevating and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential.
