No one would ever be so gauche as to call the Maserati experience in Modena a factory tour; it’s certainly a whole lot more than that. Here, you have history, design evolution, a creative nexus for the best in Italian innovation. And now there’s another reason to visit Viale Ciro Menotti. The 109-year-old company has recently announced Officine Fuoriserie, a bespoke customising programme that aims to accent the innovation of the marque. Owners of select Maseratis can choose from two collections, curating their own look and feel from either Collezione Corse or Collezione Futura, essentially a choice of yesteryear or tomorrow. Anchoring the whole programme is a distinct painting line that specialises in the limited edition. Visitors can watch elements of the process unfold, most notably the painting, at 20 dedicated workstations.
Maserati launched the customising programme with the special edition MC20 Cielo to show what’s possible. The already spectacular supercar received the Bauhaus treatment: expressive and contrasting colour combinations à la Kandinsky and Klee, as well as geometries along the length of the car. Twenty-inch Corsa Forgiati Opachi wheels with Blue Classic brake callipers and an original colour combination for each rim completed the picture.
