The new BMW 8 Series sports cars transform luxury

The three models of the BMW 8 Series are respective stories of strikingly formulated surfaces and precisely traced lines synonymous with the brand’s current design method.

Luxury presents premium quality most pleasing to the senses – it looks and feels good. With revolutionary styling and technical perfection, the BMW 8 Series sports cars are uniquely luxurious. Each model variant masterfully combines pleasing yet dynamic design with extraordinary precision that encloses its driver in incomparable comfort and impressive performance.

BMW has taken bold leadership that is committed to reimagining how the automotive industry operates. It is transforming luxury and invites its clientele on this chase for mythical beauty. At a crucial moment of connectedness, the BMW 8 Series embodies an inherent passion for inspiration and style.

Beyond iconic, there are three individual vehicle characters to choose from, each offering a distinctive interpretation of this fascinating combination of sporty flair and luxury.

BMW 8 Series Coupé

The BMW 8 Series Coupé embodies the classic two-door body shape, standing firmly in the tradition of the brand’s legendary sports cars. It is a low-slung vehicle with an elongated silhouette and a roof line that elegantly flows into a powerful rear. Its roof – optionally made of carbon fibre reinforced plastic (CFRP) – features a central indentation reminiscent of the double curvature known as the “double bubble” in classic racing cars.

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The BMW 8 Series Convertible combines sporting performance with the highest level of exclusivity and the appeal of open-top driving pleasure. The classic textile soft top lies flat in its compartment when opened and can be opened or closed fully in 15 seconds at the touch of a button.

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The series is rounded off with a vehicle concept that combines typical BMW dynamic performance with a clear bonus in terms of space and long-distance suitability. As a four-door model with an exceptionally high level of seating comfort in the rear for a sports car, the BMW 8 Series Gran Coupé occupies an exceptional position in the luxury segment.

Additionally, all model variants of the new BMW 8 Series are offered as standard with the desirable M Sport package that offers a more focused impression of driving pleasure. Operating convenience and connectivity are optimised by an enlarged 12.3-inch Control Display for the BMW iDrive system. The BMW “Iconic Glow” kidney grille, standard on all model variants, now adds an especially expressive prominence to the exterior.

Go ahead, be inspired.

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