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Just launched: James Bond’s new timepiece of choice

The 25th James Bond film 'No Time To Die' will be screened later this year, after the release of the latest Omega Seamaster timepiece to be worn by 007.

The association between OMEGA and the legendary spy began with GoldenEye in 1995, when 007 used the built-in laser on the watch bezel to free himself from an armoured train seconds before it exploded. The watch of choice was the OMEGA Seamaster Quartz Professional Diver 300M. Oscar-winning costume designer Lindy Hemming chose the key accessory because she was ‘convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear the Seamaster with the blue dial’.

It’s anybody’s guess what the new Seamaster Diver 300M 007 Edition will be used for in No Time to Die, which marks Daniel Craig’s final outing as the inimitable British secret agent. All we know now is that it has been built with military needs in mind. ‘When working with OMEGA, we decided that a lightweight watch would be key for a military man like 007. I also suggested some vintage touches and colour to give the watch a unique edge. The final piece looks incredible,’ says Craig.


Strong yet lightweight, the case and titanium mesh bracelet with its innovative adjustable buckle have been crafted from grade 2 titanium. The watch is also available on a striped NATO strap in dark brown, grey and beige with 007 engraved on the loop. To further reduce the weight of the 42mm timepiece, OMEGA has used tropical brown aluminium for the dial and bezel ring. Vintage Super-LumiNova fills the diving scale, blackened hands and indexes. The piece is powered by the OMEGA Co-Axial Master Chronometer Calibre 8806, which has achieved the highest industry standards of precision, chronometric performance and magnetic resistance. Visit for more information.

By Debbie Hathway


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