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A. Lange & Söhne enters South African market

The German watchmaker A. Lange & Söhne has opened a shop-in-shop at The Vault, one of the leading retailers in the country’s emerging luxury timepiece market. The company’s new point of sale located at Melrose Arch, Johannesburg’s most prestigious shopping area, is the first one in South Africa.

The handcrafted timepieces from Germany take centre stage in an inviting atmosphere in which watch collectors can feel at ease and discover not only the exclusive timepieces but also learn more about the brand’s heritage. 

For Lange CEO, Wilhelm Schmid, who attended the opening event in March 2018, the presence in Johannesburg has a special meaning: “Having lived in South Africa for several years, I am particularly happy that we finally have a point of sale in this wonderful country and the best possible partner to represent A. Lange & Söhne.”

Referring to an African proverb, he adds: “If you want to go fast, go alone. If you want to go far, go together”. In a nutshell, this is why we teamed up with The Vault. They have helped to shape the South African luxury watch market and enjoy a good reputation among watch collectors and connoisseurs.”

Justin Divaris, CEO Daytona Group Holdings, says that adding Lange to the offering at The Vault is extremely exciting. “They are arguably the finest watchmakers in the world today, set apart by the fact that they assemble all their watches by hand not only once, but twice. Workmanship of this magnitude deserves pride of place which is why we have created, in partnership with Lange, a beautiful A. Lange & Söhne Lounge area within our luxurious shop space.”

Read more A. Lange & Söhne news through this piece on the revolutionary Triple Split.


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