Cartier invites you to (re)discover the diversity of its iconic collections.
Tank, Trinity, Juste un Clou, Santos, Love, Panthère and Ballon Bleuare are names that burn brightly in the firmament of classic design. They reflect the stringent standards and design vision of The Maison – beacons on the path to perfect form based on the purity of line, accuracy of shape, the precision of proportions and precious details.
A new online campaign brings these collections together for the first time. It pays tribute to the line – powerful, clean and precise, raising design to the rank of culture by creating objects that remain desirable.
“Cartier is a pioneering house, in constant creative exploration,” says Arnaud Carrez, Cartier’s Marketing and Communication Director. “This campaign demonstrates the Maison’s ability to create cult designs that stand the test of time, objects that are at once immediately recognisable and bear witness to the past.”
The simplicity and strength of these images celebrate a unique collection of creations that have earned a place in the history of jewellery and watchmaking, as well as in the hearts of customers.
These collections are based on four main principles of creation: the purity of the line, the accuracy of the shape, the precision of proportions and the precious details.
The campaign alternates between featuring all the collections and each one individually, keeping their history alive.