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Watch Massimo Bottura in an evocative collaboration with Panerai

Massimo Bottura of three-Michelin-starred Osteria Francescana and Chef's Table fame has joined hands with Panerai to collaborate on a new, documentary-style,  project.

No one is a prophet in their own land, except, that is, for chef Massimo Bottura. Founder of the three-Michelin-star restaurant Osteria Francescana in Modena, Bottura also once single-handedly saved the local Parmigiano-Reggiano industry after an earthquake struck the humidity store rooms – armed as he was, with only a now-famous risotto recipe. After appearing in the first season of the crème de la crème of culinary shows, Chef’s Table, Bottura is again gracing our screens in a collaboration with Officine Panerai.

Called ‘Panerai Traits’, the video is part of a project featuring Bottura and three other significant personalities – Guillaume Néry,Costas Voyatzis, Jason M. Peterson – who are said to embody the ‘distinctive traits of the brand.’ Bottura’s video is themed around innovation – a perfect fit –  and explores this through his motto of ‘tradition in evolution.’

‘Look at the past in a critical way, not nostalgically. To innovate, it is necessary to take the best of the past and carry it forward into the future’, explains Bottura.

The short also features the Tuttonero – Luminor 1950 3 Days GMT Automatic in ceramic. Watch it below, and visit Panerai for more information.


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