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On the track with Formula 1 watches (and drivers)

Motorsport is another field that attracts massive sponsorships from watch brands. 



On the track with Formula 1 watches (and drivers)

TAG Heuer has partnered with Formula 1 team Aston Martin Red Bull Racing, Hublot works with Ferrari, Richard Mille with McLaren, Oris with Williams, and Bell & Ross with Renault Sport, while Rolex is the global partner and official timepiece of Formula 1.

The design of the Bell & Ross X1 R.S.18, which is worn by Renault Sport Formula 1 Team drivers Carlos Sainz Jr (above) and Nico Hülkenberg, was inspired by the new Renault single-seat race car. It’s one of three mechanical chronographs in a series that pushes the boundaries of mechanical engineering, technical skill and innovative watchmaking.

As in Formula 1, where the car’s chassis supports everything from the engine to the bodywork with extreme lightness and rigidity, the case of the watch was designed with a focus on high performance, using materials with tried-and-tested features to convey elements of racing style into the engine (movement) and bodywork (dial).

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