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TAG Heuer at Watches and Wonders Geneva 2024

TAG Heuer breaks the boundaries of time with the Monaco Split-Seconds Chronograph, a fusion of heritage and innovation.
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This year, TAG Heuer proudly presents the pinnacle of their craftsmanship with the TAG Heuer Monaco Split-Seconds Chronograph, elevating TAG Heuer to new heights in Haute Horlogerie. Their deep-rooted connection with motorsports shines through in the latest additions to the TAG Heuer Carrera collection, from the TAG Heuer Carrera Chronograph which blends vintage charm and contemporary elegance with its panda dial, to the TAG Heuer Carrera Date, a watch which exudes the ultimate feminine sophistication. The TAG Heuer Carrera Chronograph Skipper finally provides a versatile elegance, paying homage to the brand’s maritime heritage. Adding to the excitement, TAG Heuer debuts a cinematic campaign featuring TAG Heuer ambassadors, capturing the Carrera’s legacy of boldness and excellence. 

TAG Heuer continues to push the boundaries of innovation, reaffirming their commitment to redefine Haute Horlogerie d’Avant-Garde. 

TAG HEUER MONACO SPLIT-SECONDS CHRONOGRAPH

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TAG Heuer reignites its Haute Horlogerie d’Avant-Garde with the new TAG Heuer Monaco Split-Seconds Chronograph, a striking fusion of tradition and innovation. A vibrant tribute to the original 1969 model, this incredible timepiece features the highly sophisticated rattrapante chronograph complication, now encased in a modern reinterpretation of the TAG Heuer Monaco’s iconic square design.

The TAG Heuer Monaco Split-Seconds Chronograph is nothing short of a horological masterpiece, destined to captivate connoisseurs, collectors and watch enthusiasts with its spectacular movement and stunning design.

TAG HEUER CARRERA CHRONOGRAPH

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The release of the TAG Heuer Carrera Chronograph redefines the iconic Carrera collection, drawing inspiration from Jack Heuer’s 7753 SN design. With a sleek panda dial and modern touches, including a 39mm steel case and Heuer 02 movement, it seamlessly blends vintage charm with contemporary elegance. The addition of a steel bracelet option – the first on the redesigned Carrera collection – extends the Carrera legacy, reflecting TAG Heuer’s commitment to innovation while honouring its rich heritage.

TAG HEUER CARRERA CHRONOGRAPH SKIPPER

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TAG Heuer brings out its new TAG Heuer Carrera Chronograph Skipper crafted from 18K 5N rose gold. Retaining the iconic ‘glassbox’ design and housing the in-house Heuer 02 (ref. TH20-06), this luxurious timepiece combines sophistication with functionality for regatta timing. Inspired by the historic Skipper Reference 7754, it features a sea-blue dial with contrasting sub-dials, reminiscing on TAG Heuer’s maritime heritage, while a transparent caseback and blue textile strap add a modern touch.

TAG HEUER CARRERA DATE

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TAG Heuer connects with its precious side, unveiling three exquisite TAG Heuer Carrera Date timepieces. These 36mm watches epitomize feminine sophistication with luxurious materials like 18K 5N rose gold and diamonds. Designed based on Jack Heuer’s vision for the perfect watch for any occasion, they blend form and function, echoing the iconic Carrera design’s origins. The new models feature an enchanting copper dial, radiant Mother-of-Pearl, and diamond accents, all housed in steel cases, setting a new standard for timeless elegance.

CARRERA: CHASING DREAMS SINCE 1963

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TAG Heuer debuts a cinematic campaign celebrating Carrera’s legacy, featuring Hollywood stars Ryan Gosling, Alexandra Daddario, and Patrick Dempsey, alongside Chinese ambassador Liu Haoran. Shot in nocturnal atmosphere, the campaign portrays the pursuit of dreams symbolized by the iconic Carrera watch. Each ambassador embodies the boldness and determination synonymous with Carrera’s racing heritage, symbolizing the brand’s relentless pursuit of excellence. The campaign encapsulates the essence of Carrera as a timepiece for those daring enough to chase their destiny since its inception in 1963.

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