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Claudio Ranieri is the latest Tag Heuer ambassador

If the recent announcement that Swiss watch brand TAG Heuer has been selected as the first ever Official Timekeeper and Official Watch of the Premier League got English Championship soccer fans excited, their latest ambassador is entering the Manufacture’s family a hero after a shock title-winning run took the football world by storm earlier this month.

Italian Claudio Ranieri is the manager everyone’s talking about. He’s the man who’s steered his team through an extraordinary season; the man who hasn’t cracked under pressure, so, as of earlier this month, the he is the manager of the Premier League Champions, Leicester City. In his first year at the club, Claudio Ranieri has transformed Leicester City, which last year narrowly avoided relegation, into Premier League Champions after they beat Everton by 3 goals to 1 in a surprise win on 7 May.

For TAG Heuer, whose latest payoff line is ‘Don’t crack under pressure’, there could be no more fitting an ambassador than Claudio Ranieri. He’s not their first face chosen from the world of football – the legendary Christiano Ronaldo has also been part of the TAG Heuer family since 2014.

As soccer remains the most popular sport globally with an estimated 3.5 billion fans, the pairing of heroes both new and established with brands that hold an equally iconic place is sure to continue. For now, we can only extend our congratulations to Mr Ranieri – and to TAG Heuer for their new catch.


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