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Baume & Mercier’s new Linea watch is ticking to Miami time

Sensual music throbbing in the deep of the night… A crystalline peal of laughter ringing through the early dawn…

This summer, Baume & Mercier’s unique Linea watch is ticking to Miami time, with its beaches and parties. Ever the astute fashionista, the Linea Collection presents a spring/summer limited edition of three new interchangeable straps.

A day spent basking on the famous South Beach, a preview in the new arty neighborhood of Wynwood, or a dinner in Coconut Grove with its chic and lively atmosphere: for each of these moments, there is a Linea strap. The Miami way of life is reflected in these three straps, which combine round-scaled alligator with calfskin pashmina or brushed satin in a selection of delicate, sun-drenched colors evoking the intense Floridian summer: South Beach (gold tone), Pink Flamingo (pink tone) and Ocean Drive (blue tone).

Dynamic and somewhat quirky, the Linea woman has no time to lose, as Baume & Mercier knows. The interchangeable strap system is secure and easy to use, giving the Linea watch a brand new look in a matter of seconds. Joyfully, irresistibly carefree! These three new interchangeable straps are the perfect summer accessories for all Linea watches 27 mm-diameter.

Once again, the iconic Linea collection demonstrates its creativity and unrivaled sense of fashion and modernity.


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